http://tronicstudio.com/#/work/experiential-design/Sprint-Now

Whether they were rushing off to a flight or simply killing time, it was hard for passersby to ignore the eye-catching “hot spot” that Tronic, in collaboration with Goodby Silverstein and Partners and Formavision, created for Sprint at the American Airlines Terminal of JFK International Airport.  The centerpiece of the installation – a videowall featuring content from the Sprint NOW campaign, showcased the functionality, speed and breath of Sprint’s products and services, mingled with quirky data about New York, real-time date about flights, local weather conditions and up-to-the-minute traffic information. Executed in its trademark style, Tronic ensured that the Sprint “hot spot” spread information about the company’s products in a way that was fresh, cool and of-the-moment.