Bloomingdale’s and NBC are using GoldRun V2 to support their Fall Campaign, “Look the Part, Be the Part.” The campaign, which launched September 8th (Fashion’s Night Out), runs through September 26th, and allows shoppers at all of Bloomingdale’s 44 stores across the country to pose with virtual characters from NBC’s new Fall lineup.

By taking and sharing photos using the free GoldRun app (http://bit.ly/aZxo5h), customers will have the chance to win a trip to Los Angeles for a set visit, as well as a grand prize trip to Chicago for a walk-on role in “The Playboy Club” TV series.

NBC’s fall line up includes five new shows: The Playboy Club starring Eddie Cibrian, Whitney, Free Agents, Prime Suspect with Maria Bello, and Up All Night, featuring Christina Applegate, Maya Rudolph and Will Arnett. Representatives from Bloomingdale’s toting iPads loaded with GoldRun will be available to snap photos for shoppers. Customers are also able to download the app on their own iPhones and snap as many photos with the NBC stars as they like.