Press:
Luxury Products or Luxury Experiences? Let Me Tell You a Story
“SEX APPEAL” - Men and Women Are Loyal to Different Things
Consumers Just Want to Have Some Fun and Ads Should Help
How to Rebuild Corporate Trust
Men Shop Too: How To Market To Males
What Brand Strategists Can Learn from the Rise and Fall of Celebrities
Viva la difference, How Brands Should Appeal To Women
When I’m Sixty-Five: How To Market To Boomers
The Power of Nostalgia in Advertising
TOO WOODS, The Real Price of Popularity
Marketers Need To Better Understand Creativity
The Pleasures of Retail Shopping
A New Paradigm for Public Diplomacy and Strategic Communication
