Press:

CoreBrand Hires Lou Rubin as Chief Marketing Officer

CoreBrand Top 100 Brand Power Ranking

CoreBrand Creates New Brand for The Arc

GE’s Lost Decade Under Immelt’s Leadership

Five Working Resolutions for 2011 and Beyond

CoreBrand Sector Outlook

Intel, Just Another Chip

Slouching Toward Brand Accountability

Banking Brand Power

It’s Time to Put “Brand” On the Balance Sheet

BP – When alignment between brand, business and culture fails

The Hawn Foundation’s MindUP Program Gets a Rebrand by CoreBrand

2009 Brand Power Industry Rankings: Building Materials - PDF

Automotive Industry Observations - PDF

CoreBrand Creates New Brand – Altegrity, Inc.

GM: One shell of a brand

“Dead Brands Walking…”

The current economic crisis is not a brand crisis!

AIG – The very definition of a brand crisis

Corebrand’s 2008 Brand Power Rankings: Coca-Cola and Johnson & Johnson Maintain #1 and #2 Spots